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How-to
Pivot,
Recover,
Grow, &
Accelerate
This is the growth workshop for early-stage subscription startups.
Teams running on steam, trying to combat revenue, adoption, and funding gaps, can use these expert pivot strategies and growth leak deep dives to inspire the structures and decisions that will help them stay funded and keep growing (in spite of limitations).
Subscribe to The Necessary Marketer's Newsletter on Substack
THE NECESSARY MARKETER NEWSLETTER & TRAINING WORKSHOP
What you'll get
✔️ Strategies for exec blindspots & broken frameworks
✔️ Real case studies detailing competitive frameworks
✔️ Tools to workaround complex issues & tight timelines
✔️ Cross-functional strategies for growth accelerators & positioning optimizations for lagging products
✔️ Inspiration and supportive reasoning for expanding hiring criteria, rebuilding growth funnels, and reallocating budgets to support market strengths
Who it's for
Subscription startups leaders, VC firms, and agency heads who are:
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Missing growth goals
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Struggling to connect productivity, spend, and outcomes to conversion, adoption, usage, and retention growth
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Interested in team training but need fast, practical optimization exercises in the meantime
How to start
Our newsletter is hosted on Substack
How this will benefit your growth
Your teams will learn:
✔️ Where strategy breaks down & how to fix it
✔️ Case studies that inspire strategy innovation
✔️ How to realign marketing outcomes with Product, Sales, Customer Experience, and Finance goals/needs
✔️ Criteria for auditing output against system needs
Plus, Our team assists your team in building and reworking a priority strategy immediately after training—ensuring lightbulb moments and refreshed momentum show up in the work being done now.
Who it's for
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Leaders who need marketing to drive more than MQLs
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Product leaders who need growth that sustains
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New marketing leaders who inherited chaos and need a strategic reset
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Founders that have proven product-fit and drove accelerated traction, but need a system to drive repeated growth from the broader market (TAM)
How to start
01.
The Innovation Illusion Trap:
The Race to Ship Features Faster is Driving Short-Term Gains & Fueling Long-Term Losses
02.
Usage Down. Benefits Abandoned. Cancellations Increasing. What Now?
The ongoing battle stalling subscription product growth
03.
The Data-Driven, AI-Powered CEO Blindspot
This blindspot shows up the same way —> stalled growth and underperformance.