.png)
The
Necessary
Strategists for
Subscription
Growth
Welcome to The Taylor Co|LAB—the subscription startup growth recovery strategy shop and home of The Necessary Marketer.
We're built to serve early-stage startup founders that can’t afford another quarter of weak adoption, rising CAC, or slipping investor confidence.
Through our growth recovery kit and monthly newsletter, pre-seed and Series A subscription teams have a higher chance of staying funded, staying competitive, and growing!
From subscription systems at Salesforce, Bloomberg Government, LEE, and Headway to mature-product turnarounds at UPS, Capital One, Delta Air Lines, Amazon, and Piedmont Healthcare — The Taylor Co|LAB employs 15+ years of active growth strategy experiences to deliver critical pivots that keep early-stage subscription product and companies adaptable and scalable.
Subscribe to The Necessary Marketer's Newsletter on Substack
GET TO KNOW OUR FOUNDER
Courtney Nicole Taylor is the founder of The Taylor Co|LAB and the strategist behind The Necessary Marketer — a platform built to help subscription startups recover growth when traditional GTM playbooks stop working.
She specializes in uncovering the blindspots that slow adoption, inflate CAC, and weaken investor confidence — then engineering cross-functional systems that restore momentum.
For more than 15 years, Courtney has helped organizations across SaaS, subscription, and loyalty-driven industries turn inconsistent growth into reliable, compounding performance.
Her work spans early-stage startups and enterprise giants:
-
Bloomberg Government (revived stalled product rollout)
-
Salesforce (engineered new GTM and adoption systems)
-
Amazon (28% new customers + 16% MoM revenue growth)
-
Delta Air Lines (market re-entry + loyalty activation strategy)
-
Capital One (value-prop alignment + renewal pathway strategy)
-
Headway & LEE (subscription adoption + lifecycle redesign)
Courtney’s background combines strategic rigor, a Master of Science in Marketing, behavioral insight, and communication expertise — including interviewing Coach Prime at Salesforce’s Sales Summit, leading high-stakes webinars, and training founders within incubator and accelerator environments.
Her mission is simple:
to help founders build systems that adapt and flex in shifting market conditions — and make marketing a driver of revenue, not just activity.
